Sustainy Introduction

Sustainy, Sustainable Economy Platform

Sustainy is a cooperative; building a web and mobile app with the ultimate mission to help sustain indefinitely our Society and Earth. We accomplish our ideal outcome by helping users consume food strategically, sustainably, and collaboratively.

The future can seem scary after learning about our detrimental consumption impact of natural resources; consumption we depend on to live the traditional lifestyle. People want to transition to a sustainable lifestyle. Sustainy makes it easier and more fun to consume sustainably.

Sustainy empowers its members to measure, track, compare, share, facilitate, and reward their consumption of food that is sustainable and healthy for Earth, society, and their body.

  • Measure and simulate the impacts of your consumption quantitatively for each item consumed. Have you ever wondered how much carbon you emit when you eat that hamburger? Now you easily scan or voice input the name of a food product and know how much carbon you will emit if you eat it. Get an understanding of the norms you are creating by seeing customized simulations of the future based upon a model where your consumption pattern is the norm. Track your carbon footprint over time and learn how you can improve your score.
  • Earn rewards for improving your score, contributing data and content to the system, leveling up, etc. Earn Sustainy credits (Scredits) for consuming sustainably. Use credits to enter into lotteries, redeem discount tokens, and exchange for products with Sustainy partners.
  • Share your score and the badges you earn for making progress and leveling up your Sustainy score. Compare your score to the score of your specific demographic or a certain group, like your friends on Facebook. Compare your score to the ideal consumer’s score.

Players can use the app to help create the world they want by supporting the producers who are contributing to that better world. The technology informs you of the consequences of purchasing something. It helps you understand the cradle to grave and cradle to cradle product life cycles.

Sustainy use case story:

Katie values Society and Earth and does not want to harm them. It causes her a lot of stress to consume food without understanding the true cost of her consumption actions. It is taking a toll on her sense of self and her relationship to the greater whole. Consuming according to her values seems like an insurmountable task. To understand the true cost of consuming a certain item might cost her 10 or more hours of research. She does not have time to spend 10 plus hours for each item she consumes. Katie is facing an ethical dilemma that millions of conscientious consumers face every day. She wants to live a life that is in harmony with all the beings and systems that she values.

Physical and digital labels:

One day at the food market she sees a new kind of label, something like the recommended daily nutritional intake but this label displays the food item’s carbon footprint per serving and the percent of the fair daily allowance of carbon emissions. It also includes per serving metrics, scores, and daily allowances for the item’s water scarcity impact, land use impact, societal impact. She discovers the Sustainy app from the label and decides to make an account and become a member.

Quick score

Katie wants a quick way to get the sustainability scores of her diet. She completes a survey of her diet in less than 10 minutes. In return she gets a personalized overview of her impact scores. She also gets personalized suggestions for improving her scores.

To encourage earning higher socio-ecological system health scores, high score earners earn badges that recognize their positive influence on the SE system.

Sustainy App Architecture — MindMeister Mind Map

Jonathan Bean

Sustainy Systems Architect

Sustainy Directory  –

Join the Project, Start with the project development platform on OneNote:!AoXL1EyvgCQxnAA57XdUChN8-1S7

Our theory of most effective societal and ecological change:

The most effective way to transition society to a fully sustainable diet is peer pressure or collective action. This is the premise for our strategy for transitioning to a sustainable economy at Sustainy. This is based upon research by Greendex with National Geographic.

Sustainy Presentation

Frequently Asked Questions

What are the standards for the grades?

The foods would be graded (analyzed) by certified users like crowd sourcing done by open label for labels but for actual grades.

Consumers earn a grade based on what they eat. You put in what you eat once a day and then get a grade for your choices based on the grades of the food. So if you eat all 100’s on the 100 point scales you earn a 100 for the day. An example of a food that might become a 100 for ecological fairness, would be one where the producer has earned a reputation, determined by certified and trusted users, for following the highest standards of ecological fairness. At first foods will be in categories and each category has a rating determined by the crowd. Potatoes are 100 for climate fairness while red meats are 0 unless  someone finds a way to make meat without making immense carbon footprint. People who grade food must earn a reputation of peer verified assessments to influence the grade of a food product.

There will be grades for all things that are important to the health of climate, Earth, body, and society. The composite grade is averaged from the other grades, the weights of the grades are determined by the crowd and can be customized by the user for their own self analysis according to their own standards. Climate grade might earn a weight of 100 points on a 1,000 point total grade. So 10% of the grade comes from its effect on the climate.

Another feature will be one where you answer questions about your values and diet preferences and the app matches you with appropriate diet plans and suggestions that fit your values and preferences. It is like what the select smart quizzes do with many different topics.

Where/how will we get users to use the app?

Participating health stores will be the primary place to recruit users as well as vegan groups.

What will it cost?

There are a few subscription options. It will cost $10 a year and you buy 5$ worth of credits

How will we fund Sustainy development?

See: business model canvas

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What is Jon Bean’s personal mission?

My function as an element in the social organism of humanity is to design and implement systems that help the organism evolve to have more capabilities and to help the organism sustain itself and evolve into its next stage of life.

How did Jon Bean create this solution for the planetary humanitarian crisis?

First I developed a desire to be part of an everlasting social organism. Then learned how to understand and design social systems and organs of the social organism. I tried to find a way to modify the behavior of the elements within the social organism; learned why people choose to act in a certain way. I learned how values are the key to motivating any behavior. In order to act in a certain way that action requires a particular kind of vision of a desired future. People will not act to produce an ideal world without a sufficiently inspiring vision of what is that ideal preferred future they want to help achieve. I designed Sustainy in order to help people visualize and understand the ideal world that they want to achieve, to give them tools to help them achieve it, and to reward them for acting to achieve it.

How can you help Sustainy?

We need help finalizing the business plan, analysis, and design.

Here is a list of tasks I need to outsource to partners